Phoebe Snow
Rail travel around 1900 was tough on the clothing of passengers. After a long trip on a coal-powered train, travelers frequently would disembark covered with black soot, unless the locomotives were powered by anthracite, a cleaner-burning form of coal. The Lackawanna owned vast anthracite mines in Pennsylvania, and could legitimately claim that the clothes of their passengers would remain clean after a long trip.
To promote this, the Calkins advertising department created, “Phoebe Snow”, described as “a young New York socialite, and a frequent passenger of the Lackawanna.