Hart Schaffner & Marx Clothes for Men (c.1910). Edward Penfield (American, 1866-1925). Poster. V&A.
Hart Schaffner & Marx made hand-tailored clothing for men. Book and magazine publishers, who knew the value of good illustration, led a change in American poster advertising in the 1890s. They were aware of the French ‘artistic’ poster and recognised the need for distinctive images aimed at the leisured, educated and wealthy classes.