books0977:

Prang & Co.’s Holiday Publications (1896). Louis. J. Rhead (American, 1858-1926). Poster.

L. Prang & Company was arguably the most influential and prolific publisher of American chromolithographs in the 19th century. What began as a firm specializing in album prints for collectors soon turned into one which produced not only full-color copies of famous paintings and popular war maps, but also an in-house magazine, Prang’s Chromo: A Journal of Popular Art. For the holidays, the company always issued greeting cards, which were certainly among the offerings promoted in this poster. This is possibly the last advertisement made for L. Prang & Co., as it was bought out the following year.

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