3ra. Exposición de Bellas Artes é Industrias Artísticas (1896). Alexandre de Riquer (Catalan Spanish, 1856-1920). Colour lithograph on paper, poster. Museu Nacional d’Art de Catalunya.
Riquer’s first trip to London in 1894 is where he discovered modern poster and that the idea of propagating the form was embraced as a missionary undertaking. The artist’s view of his role: “Posters! Why, ever since I saw the first of the new posters the thing tempted me so strongly that I offered to do tradesmen’s posters for nothing; not one would listen to me.”